Wednesday, April 8, 2009

Eastover


I love the Denver Post Wednesday food section, even though I'm still lamenting the demise of my beloved Rocky Mountain News. The food section is chock-full of recipes I rarely attempt as I'm a can opener and bake-at-350-degrees-for-one-hour kind of gal. Thankfully, my 7-year-old daughter, Hannah is a chef in the making.

What I love most about the food section is the weekly grocery store circular inserts, especially when major religious holidays overlap. You know Christmas and Hanukkah long since referred to as Chrismukkah. Now that spring is in the air so are Easter and Passover, which I've dubbed Eastover.

The ads boast Easter specials and sentiments left, right and center. Here are just a few examples from today's paper.

"Hop into savings!"

"Easter basket essentials!"

"Easter entertaining!"

"Fill your basket with savings!"

"Buy 1, get 2 free bacon!"


All this begs the obvious question--where are all the Passover deals and salutations?

How about a buy 1, get 2 free tins of coconut macaroons. Or buy 1, get 2 boxes of oh so flavorful matzo.

Neither do you see smoking deals on lamb shankbones to set the Seder plate.

Gefilte fish greetings anyone?!

Guess it's not so unusual for us chosen people to still get the short shift when it comes to supercharged holiday marketing.

Maybe it's because us Jews are simple people. We don't plan elaborate scavenger hunts for chocolate eggs, peanut butter eggs, creme eggs, caramel eggs, marshmallow eggs, robin eggs, yellow chick and pink bunny peeps, jelly beans...

We're just thankful to celebrate our exodus from Egypt and liberation from slavery.

And how does one keep up with the Disney Princess and Clone Wars' egg dying kits? Or the plethora of Easter must-have toys to fill junior's already overflowing pastel basket?

Let us also not forget choosing just the right wine to accompany your ham, roast, turkey or chicken.

Our choice?

Manischewitz wine. Easy. Three flavors--concord grape, cherry or blackberry. Take your pick for that perfect Passover brisket.

Thankfully, my local liquor story is open this Sunday as I'll need it along with a bottle of Easter Excedrin.

Happy Eastover--I'm over it!

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